About Sports and Entertainment Marketing

This course explores the world of marketing from the perspective of the sports and entertainment field. Emphasis will be placed on all aspects of marketing including: planning, consumer behavior, product research, advertising, and communications. Industry-specific topics include college and amateur sports, professional sports, public images, and concert/entertainment venues. Students will frequently engage in individual and group activities as they research existing companies and prepare a variety of marketing materials.

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PREREQUISITE: None  

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GRADES: 10-12